Privacy Policy

LAST UPDATED: 1/30/2020

This privacy policy (“Privacy Policy”) explains the privacy practices of the website, email newsletter, and associated sites and services (collectively, the “Services”), which are owned and operated by Skoolaide, Inc., a Delaware corporation dba Ascend (“Ascend,” “we,” “us”).

At Ascend, we believe you should be aware of what data is being collected by technology vendors, how that data is being used, and who has access to it. This document outlines Ascend’s Privacy Policy as it pertains to the use of our web-based application.

Please read this Privacy Policy in full before using the Services. We may revise this Privacy Policy at any time and will post the date of the latest update above. If you do not agree to this Privacy Policy, please do not access or use any of the Services. By using our Services, you are consenting to our use of your data as explained in this Privacy Policy.


What We Collect

We collect and use the information below to provide and improve the Services of Ascend.

User Account

Ascend collects user first and last name; contact information such as email address, phone number; post-high school plans; and GPA, SAT, PSAT, and ACT test scores as reported by the user. We do not require all of this information in order for students and mentees to use the platform; however, we do recommend providing contact information for the best user experience. We also collect any information entered into the platform by the user for goal-setting and communication purposes.


We will occasionally send out surveys, and if you choose to respond, we collect that information.

Other Information

When you use the Services, we collect other information related to the devices on which you are using our Services. We may collect this information using analytics software such as Google Analytics. Examples of such information include the type of device, type of browser, IP addresses, the website you visited before ours, time you spend on a page, age, gender, language, network, and other identifiers associated with your device, such as your location.

Do Not Track

There is currently no industry or legal standard for recognizing or honoring Do Not Track (DNT) signals. We currently ignore all DNT signals or signals that may be considered DNT signals.

Cookies and Similar Technologies

Like many other Services, we may use cookies and other similar technologies such as web beacons to collect information. Cookies are data stored on a hard drive that help us improve your use of our site and enhance our ability to track and enhance user experiences on our site. You have the right and ability to change the settings on your browser to refuse cookies, but note that if you do so, you may not be able to access our Services with full functionality.


Ascend will update the Services and may add or delete features over time. New features may require the collection of new information, and if we change how we collect or use such information, we will tell you and update this Privacy Policy, as applicable.


Use and Sharing of Your information

We use your information for the following reasons: for the purposes you provide it, such as delivering the Services, customer service, marketing purposes, and for research and analytics purposes. Ascend also uses the information collected through our platform to make product improvements and enhancements.  Ascend may share your information as discussed below.

Sharing with Institutions

Ascend provides the data to the organizations that purchase our software for students or mentees use so that such institutions can better evaluate their educational programs and outcomes.

Public Sharing

No personal user data is made public without user and institutional permission.

Aggregated Data

Ascend aggregates the data we collect in order to generate insights and reports valuable to you and others. The data is de-identified, aggregated data such that it cannot be used to directly or indirectly identify you or other users.

Other Service Providers

Ascend uses other service providers, affiliates, licensees, vendors, and partners to help give you the best experience with Ascend. An example of another service provider we may use would be website developer. These other service providers only have access to the information they need to work for Ascend and are prohibited from using the information for any other purpose.


We will contact you from time to time through email, notices posted on our websites, and other ways through our Services, including push notifications. We also send messages about how to use the Services, updates, and promotional messages from us and our partners. You may change your communication settings at any time. However, note that you may not opt out of receiving certain messages from us, including security and legal notices.


We may share your information to third parties if we determine that a disclosure is required to comply with the law, protect persons from death or serious injury, or prevent fraud.

In the event that Ascend decides to sell, buy, merge, or engage in another strategic transaction involving our business and other businesses, such transaction may involve disclosing your information. While we would seek protections for all information disclosed, the information would likely be one of the transferred assets in such a transaction.


Your Rights to Your Information

You have the right to know what information about you we have stored, update the information about you we have stored, have us delete the information we have about you, or to opt out of future contact from us. We retain personal data if reasonably necessary to comply with legal or regulatory obligations, defend our rights, or maintain security.


How We Protect Your information

Ascend maintains security measures that are commercially reasonable in the industry. We currently use the following security practices and measures: TLS Encryption for all public traffic and database connections; all user and application data is encrypted at rest; daily code vulnerability scans with automatic patching; automatic server OS patching and upgrades. Detection of unauthorized access can be discovered by access log audits and analysis. However, please note that no method of storing or transmitting information on the internet is completely secure, and therefore we cannot guarantee or warrant the security of information you share with us.

Despite taking reasonable precautions, it is impossible to protect all information from a breach, also referred to as a data breach or security breach. We will notify you via either mail, email, or other method provided by law in the instance of the unauthorized release of unencrypted or unredacted records or data containing personal information with corresponding names, such as a person’s first initial and last name without unreasonable delay, consistent with the legitimate needs of law enforcement. The notice will include a general description of the security breach incident, the type of personal information breached, a general description of efforts to avoid further unauthorized access to personal information, a telephone number for more information, if applicable, and a link to North Carolina’s Department of Justice’s advice for those affected. We will notify the North Carolina’s Attorney General’s Office when required by law.


Third Party Sites

The Ascend Services may contain links to third party sites. Ascend is not responsible for the privacy policies or practices of third-party sites, and we strongly encourage you to read the privacy policies of third-party sites to understand those policies and make an informed decision as to whether to share your information with those sites. Third party sites include social media sites that allow you to share information with friends and the public, according to the settings you choose for those sites. Your interactions with third party sites, including social media sites, are governed by the privacy policies of each of those sites.



These services are not directed at students under 13 years old. COPPA requires parental consent for students under the age of 13 to use the platform and enter personal information. Schools and mentoring organizations are required to obtain parental consent before beginning usage of the platform for those students. We will not intentionally collect or store any personally identifiable information of children under 13 without parental consent. IF YOU ARE UNDER 13 YEARS OF AGE, PLEASE DO NOT USE OR ACCESS THE SERVICES AT ANY TIME OR IN ANY MANNER AND PLEASE DO NOT SUBMIT ANY PERSONALLY IDENFITIABLE INFORMATION TO US WITHOUT PARENTAL CONSENT. If we learn that a child under the age of 13 has submitted personally identifiable information to us without parental consent, we will work to delete such information as soon as practicable.



This Privacy Policy and the privacy practices of our Services will be subject exclusively to the laws of the State of North Carolina within the United States of America, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Services, and you consent to the collection, transfer, storage, and use of your personal information in the United States of America in accordance with this Privacy Policy.



If you have any questions or concerns about Ascend, the Services Ascend provides, or this Privacy Policy, please contact us at