Privacy Policy


This privacy policy (“Privacy Policy”) explains the privacy practices of the website, email newsletter, and associated sites and services (collectively, the “Services”), which are owned and operated by Skoolaide, Inc., a Delaware corporation dba Ascend Goals (“Ascend,” “we,” “us”). 

At Ascend, we believe you should be aware of what data is being collected by technology vendors, how that data is being used, and who has access to it. This document outlines Ascend’s Privacy Policy as it pertains to the use of our web-based application.

Please read this Privacy Policy in full before using the Services. We may revise this Privacy Policy at any time and will post the date of the latest update above. If you do not agree to this Privacy Policy, please do not access or use any of the Services. By using our Services, you are consenting to our use of your data as explained in this Privacy Policy.



We collect and use the information below to provide and improve the Services of Ascend. 

User Account

Ascend collects user first and last name; contact information such as email address, phone number; post-high school plans; and GPA, SAT, PSAT, and ACT test scores as reported by the user in their profile. We do not require this information for students and mentees to use the platform; however, we do need an email address for account authentication purposes. We also store any user-generated content entered into the platform for goal-setting, personal assessments and communication purposes.


We will occasionally send out surveys, and if you choose to respond, we collect that information.

Other Information

When you use the Services, we collect other information related to the devices on which you are using our Services. We may collect this information using analytics software such as Google Analytics. Examples of such information include the type of device, type of browser, IP addresses, the website you visited before ours, time you spend on a page, age, gender, language, network, and other identifiers associated with your device, such as your location. 

Do Not Track

There is currently no industry or legal standard for recognizing or honoring Do Not Track (DNT) signals. We currently ignore all DNT signals or signals that may be considered DNT signals.

Cookies and Similar Technologies

We may use cookies and other similar technologies such as web beacons to collect information. Cookies are data stored on a hard drive that help us improve your use of our site and enhance our ability to track and enhance user experiences on our site. You have the right and ability to change the settings on your browser to refuse cookies, but note that if you do so, you may not be able to access our Services with full functionality.


Ascend will update the Services and may add or delete features over time. New features may require the collection of new information, and if we change how we collect or use such information, we will tell you and update this Privacy Policy, as applicable.



We use your information for the following reasons: for the purposes you provide it, such as delivering the Services, customer service, use case analysis, and for research and analytics purposes. Ascend also uses the information collected through our platform to make product improvements and enhancements.  Ascend may share your information as discussed below.

Sharing with Institutions

Ascend provides the data to the organizations that purchase our software for students or mentees use so that such institutions can better evaluate their educational programs and outcomes.

Public Sharing

No personal user data is made public without user and institutional permission. Ascend complies with both COPPA and FERPA requirements.

Aggregated Data

Ascend aggregates the data we collect in order to generate insights and reports valuable to you and others. The data is de-identified, aggregated data such that it cannot be used to directly or indirectly identify you or other users. 

Other Service Providers

Ascend uses other service providers, affiliates, licensees, vendors, and partners to help give you the best experience with Ascend. An example of another service provider we may use would be website developer. These other service providers only have access to the information they need for the work they perform for Ascend and are prohibited from using the information for any other purpose. 


We will contact you from time to time through email, notices posted on our websites, and other ways through our Services. We also send messages about how to use the Services along with any product updates. You may change your communication settings at any time. However, note that you may not opt out of receiving certain messages from us, including security and legal notices.


We may share your information to third parties if we determine that a disclosure is required to comply with the law, protect persons from death or serious injury, or prevent fraud.

In the event that Ascend decides to sell, buy, merge, or engage in another strategic transaction involving our business and other businesses, such transaction may involve disclosing your information. While we would seek protections for all information disclosed, the information would likely be one of the transferred assets in such a transaction.



You have the right to know what information about you we have stored, update the information about you we have stored, have us delete the information we have about you, or to opt out of future contact from us. We retain personal data if reasonably necessary to comply with legal or regulatory obligations, defend our rights, or maintain security.

You may edit much of your personal information in your profile within the Services. For information that cannot be edited by you or an account administrator, the account administrator may send us an email at to request access to, correct or delete any personal information that you have provided to us. If you are a teacher or school administrator, we will facilitate your access to and correction of any factually inaccurate student information promptly upon your request.

We cannot delete all of your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Content from the Services, copies of your User Content may remain viewable in cached and archived pages, or might have been copied or stored by other authorized users of the Services. Except as otherwise agreed with you, we are not responsible or liable for the removal or deletion of (or failure to remove or delete) any of your User Content. Access to and use of information provided via the Services, including User Content, is governed by the terms of our license agreement with you.



Ascend maintains security measures that are commercially reasonable in the industry. We currently use the following security practices and measures: TLS Encryption for all public traffic and database connections; all user and application data is encrypted at rest; daily code vulnerability scans with automatic patching; automatic server OS patching and upgrades. Detection of unauthorized access can be discovered by access log audits and analysis. However, please note that no method of storing or transmitting information on the internet is completely secure, and therefore we cannot guarantee or warrant the security of information you share with us. 

Despite taking reasonable precautions, it is impossible to protect all information from a breach, also referred to as a data breach or security breach. We will notify you via either mail, email, or other method provided by law in the instance of the unauthorized release of unencrypted or unredacted records or data containing personal information with corresponding names, such as a person’s first initial and last name without unreasonable delay, consistent with the legitimate needs of law enforcement. The notice will include a general description of the security breach incident, the type of personal information breached, a general description of efforts to avoid further unauthorized access to personal information, a telephone number for more information, if applicable, and a link to North Carolina’s Department of Justice’s advice for those affected. We will notify the North Carolina’s Attorney General’s Office when required by law.


Third-Party Sites

The Ascend Services may contain links to third party sites. Ascend is not responsible for the privacy policies or practices of third-party sites, and we strongly encourage you to read the privacy policies of third-party sites to understand those policies and make an informed decision as to whether to share your information with those sites. Third party sites include social media sites that allow you to share information with friends and the public, according to the settings you choose for those sites. Your interactions with third party sites, including social media sites, are governed by the privacy policies of each of those sites.



Personal information we collect through the Services may be subject to the Children’s Online Privacy Protection Act (“COPPA”) and/or the Family Educational Rights and Privacy Act (“FERPA”). In addition, if you are a California resident, you are granted certain rights with regard to personal information we collect under the California Consumer Privacy Act of 2018 (“CCPA”). This section of the Privacy Policy describes the steps we take specifically to ensure our and your compliance with these important laws.


COPPA Compliance. COPPA requires that operators of websites and online services that collect the personal information of children under 13 years of age (i) inform parents and legal guardians about their practices for collecting, using and disclosing such personal information and (ii) obtain verifiable consent from parents and legal guardians for doing so. We only collect personal information through the Services from a child under 13 if that student’s school, school district or teacher has agreed to obtain parental consent for that child to use the Services and disclose personal information to us for purposes of providing the Services, or we have directly obtained such parental consent.

If you are a student under 13, please do not send any personal information about yourself to us if your school, school district or teacher has not obtained this prior consent from your parent or guardian, or we have not obtained such consent, and please do not send any personal information other than what we request from you in connection with the Services. If we learn we have collected personal information from a student under 13 without parental consent having been obtained, or if we learn a student under 13 has provided us personal information beyond what we request from him or her, we will delete that information as quickly as possible. If you believe that a student under 13 may have provided us with personal information in violation of this Privacy Policy, please contact us at


FERPA Compliance. FERPA protects personally identifiable information contained in students’ education records from unauthorized disclosure. Consistent with FERPA, we will only use education records, as defined under FERPA, for the purpose of providing agreed services to a school, school district or teacher. We will never share or sell FERPA-protected information, or use it for any other purposes, except as otherwise directed or permitted by the school, school district or teacher. If a parent or eligible student requests access to education records that are hosted on our servers, we will help facilitate such access. Our license agreement with you will describe additional commitments we make to assist you to comply with your FERPA obligations.


CCPA Compliance. If you are a California resident, California law provides you with additional rights regarding our use of your personal information.


This Privacy Policy and the privacy practices of our Services will be subject exclusively to the laws of the State of North Carolina within the United States of America, without regard to conflict of law principles. If you reside outside of the United States, you are responsible for complying with local laws in connection with your use of the Services, and you consent to the collection, transfer, storage, and use of your personal information in the United States of America in accordance with this Privacy Policy.


If you have any questions or concerns about Ascend, the Services Ascend provides, or this Privacy Policy, please contact us at